The best HubSpot alternative for most small teams is Zoho CRM. It is free for 3 users, and paid plans start at $14 per user a month on yearly billing, with no onboarding fee. Pick Brevo for free email marketing, Pipedrive or Freshsales for sales teams, ActiveCampaign for marketing automation, and Salesforce if you are a large company.
Here is why so many people shop around. HubSpot starts cheap, but the jump to Professional is steep. Sales Hub Professional is $90 per seat a month on yearly billing, plus a required $1,500 onboarding fee. Marketing Hub Professional starts at $800 a month, plus a $3,000 onboarding fee. That is where most teams start looking.
I pulled every price below from each vendor’s own pricing page in October 2026. Prices change often, and some plans rise with your contact count, so check the final price before you pay.
For the rest of your tools, start with our guide to the best business software for small business.
Quick Comparison: 8 HubSpot Alternatives at a Glance
| Tool | Best for | Monthly billing | Yearly billing | Free plan or trial |
|---|---|---|---|---|
| HubSpot Sales Hub (baseline) | What you are replacing | Starter $20/seat/mo, Pro $100/seat/mo | Starter $7/seat/mo, Pro $90/seat/mo + $1,500 onboarding | Free for up to 2 users |
| Zoho CRM | Best overall value | Not shown in USD | $14/user/mo | Free for 3 users |
| Brevo | Free email marketing with a basic CRM | From $9/mo | 10% off monthly price | Free, 300 emails a day |
| Pipedrive | Visual sales pipelines | Higher, not shown | $14/seat/mo ($168/yr) | 14-day trial |
| Freshsales | Cheap sales CRM for small teams | Not listed | $9/user/mo | 21-day trial |
| ActiveCampaign | Marketing automation | Not shown | $15/mo for 1,000 contacts | 14-day trial |
| Salesforce | Large and growing sales teams | $25/user/mo (Starter Suite) | $25/user/mo (Starter), $100 (Pro Suite) | 30-day trial |
| monday CRM | Teams that want a simple, visual board | $18/seat/mo | $12/seat/mo | 14-day trial, 3-seat minimum |
| Keap | Service businesses that take payments | From $299/mo | $2,988/yr | Free trial |
Why People Look for a HubSpot Alternative
Most people leave HubSpot because of cost at the Professional level. Sales Hub Professional costs $90 per seat a month on yearly billing, plus a $1,500 onboarding fee. Marketing Hub Professional starts at $800 a month with a $3,000 fee. If you only need a CRM, a pipeline or email marketing, a cheaper tool often does the job.
HubSpot is still a strong product. The free plan works for up to 2 users, and Starter is only $7 per seat a month if you pay yearly. For a small team that stays on Starter, HubSpot is hard to beat on price.
The problem shows up when you grow. More advanced tools start on Professional. And Professional comes with a required onboarding fee. Marketing Hub also prices by marketing contacts. Professional includes 2,000 contacts and 3 seats. Enterprise starts at $3,600 a month, with a $7,000 onboarding fee. So if your list grows, your bill grows too.
What Makes the Best HubSpot Alternative?
The best HubSpot alternative does the job you bought HubSpot for, at a price that still makes sense after you grow. Check five things. Is it a CRM, a marketing tool or both? What does a seat cost on monthly and yearly billing? Are there setup fees? How does the price change as your contact list grows? And can you move your data over?
We compared each tool on those points using the vendor’s own pricing pages. We also read the top-ranking lists of HubSpot alternatives. Many still quote old HubSpot prices, and few show the required onboarding fees. We call those gaps out below so you compare real numbers.
Best Overall HubSpot Alternative
Zoho CRM is the best overall HubSpot alternative for small and mid-size teams. It is free for 3 users. Paid plans cost $14, $23 or $40 per user a month on yearly billing, with no onboarding fee. Zoho also says its team will move your HubSpot data for free.
1 Zoho CRM: Best for value
If you want a full CRM without HubSpot’s Professional prices, start here.
What it does well. Zoho CRM gives you a lot for a low seat price. You get pipelines, automation, reports and AI help from Zia. It connects with over 1,200 apps, like QuickBooks, Shopify, Mailchimp and Zapier. Zoho says more than 350,000 businesses use it.
Key features:
- Free plan for up to 3 users
- Zia AI agents for prospecting and lead research
- Sales automation for follow-ups and approvals
- 1,200+ integrations
- Unlimited reports and predictive insights
Pricing. The Free edition works for up to 3 users. Standard is $14 per user a month, Professional is $23 and Enterprise is $40, all billed yearly. Monthly billing costs more, but Zoho’s pricing page only showed us local currency, not USD, for monthly plans. Zoho says you can cancel any time and get the unused amount back. See Zoho CRM pricing.
Best for: You, if you want a full CRM for a small or mid-size team and care most about price per seat.
Limitations. Zoho has many settings, so it can take a while to set up well. For full email campaigns, Zoho sells a separate app, Zoho Campaigns. And the free plan is only for 3 users.
Best Free HubSpot Alternative
Brevo is the best free HubSpot alternative if you mostly send email. The free plan lets you store up to 100,000 contacts and send 300 emails a day. It also has a basic sales CRM with 50 open deals and 1 pipeline. Paid plans start at $9 a month.
2 Brevo: Best for free email marketing
If you picked HubSpot for its free email tools, Brevo gives you more room for free.
What it does well. Brevo is an email marketing tool first. Its free plan lets you keep a big contact list and send a small number of emails each day. Every plan also includes basic sales features, like a deal pipeline, live chat, scheduling and reports.
Key features:
- Free plan with 300 emails a day
- Store up to 100,000 contacts for free
- Basic CRM with 50 open deals and 1 pipeline
- Live chat and meeting scheduling
Pricing. The Free plan costs $0 and sends up to 300 emails a day. Starter is from $9 a month, and Standard is from $18 a month. Professional is from $499 a month, and Enterprise is priced by quote. Prices rise with how many emails you send. Yearly billing saves 10%. For more CRM features, the Sales Essentials add-on is $31 a month, and Sales Advanced is $64 a month on Professional and Enterprise. See Brevo pricing.
Best for: You, if you want free email marketing and only need a simple deal list.
Limitations. The free CRM is basic, with only 1 pipeline. The 300-emails-a-day cap means big sends have to wait for a paid plan. It is not a full sales CRM like Zoho or Pipedrive.
Best HubSpot Alternatives for Sales Teams
Pipedrive is the best HubSpot alternative for sales teams that want a simple, visual pipeline, starting at $14 per seat a month on yearly billing. Freshsales is the cheapest sales CRM here, at $9 per user a month on yearly billing, with a 21-day trial.
3 Pipedrive: Best for visual sales pipelines
If your team works from its deal pipeline all day, Pipedrive keeps it simple and easy to see.
What it does well. Pipedrive is built around your deals. You drag them from stage to stage, and you see what needs a follow-up. Higher plans add email sync, automations, lead scoring and e-signatures.
Key features:
- Drag-and-drop pipeline and calendar
- AI-powered reports
- Email sync, automations and sequences on Growth
- Lead scoring and e-signatures on Premium
- 500+ integrations
Pricing. On yearly billing, Lite is $14 per seat a month ($168 a year). Growth is $39 ($468 a year), Premium is $59 ($708 a year) and Ultimate is $79 ($948 a year). Pipedrive says yearly billing saves up to 42%, so monthly billing costs more. We could not see the exact monthly prices when we checked. There is a 14-day free trial with no card needed. See Pipedrive pricing.
Best for: You, if you run a small sales team and want the pipeline to be the center of your day.
Limitations. There is no free plan. Email sync and automations start on Growth, so Lite is quite basic. And it does not include the marketing tools HubSpot has.
4 Freshsales: Best for a cheap sales CRM
If you want a real sales CRM for the lowest seat price on this list, look at Freshsales.
What it does well. Freshsales gives small teams chat, email and phone in one CRM. You get a Kanban view, lifecycle stages and basic workflows on the first plan. Pro adds contact scoring, deal insights and sales sequences.
Key features:
- Built-in chat, email and phone
- Kanban view and lifecycle stages
- Contact scoring and sequences on Pro
- Forecasting and sandbox on Enterprise
- Freddy AI Agent add-on
Pricing. Growth is $9 per user a month, Pro is $39 and Enterprise is $59, all billed yearly. The pricing page did not list monthly billing prices or a free plan when we checked. You get a 21-day free trial. Add-ons include branded documents for $19 per user a month and the Freddy AI Agent at $49 per 100 sessions. See Freshsales pricing.
Best for: You, if you want a low-cost sales CRM with calling and chat built in.
Limitations. The AI agent costs extra and is charged per 100 sessions. Many useful sales tools start on Pro at $39. Marketing tools are sold separately.
Best HubSpot Alternative for Marketing Automation
ActiveCampaign is the best HubSpot alternative for marketing automation. It starts at $15 a month for 1,000 contacts on yearly billing, and Pro is $79. That compares with $800 a month plus a $3,000 fee for HubSpot Marketing Hub Professional.
5 ActiveCampaign: Best for email automation
If you picked HubSpot for automated email journeys, ActiveCampaign does that for far less.
What it does well. ActiveCampaign is known for its automation builder. You set a trigger, then add emails, waits, tags and branches. Higher plans add landing pages, advanced segments, predictive sending and revenue reports.
Key features:
- Email marketing automation
- Landing pages and AI content help on Plus
- Advanced segments and predictive sending on Pro
- Revenue attribution reports
- Custom reports and HIPAA support on Enterprise
Pricing. For 1,000 contacts, Starter is $15 a month, Plus is $49, Pro is $79 and Enterprise is $145, billed yearly. Prices go up as your list grows. Starter includes 1 user seat, Pro includes 3 and Enterprise includes 5. There is a 14-day free trial with no card needed. ActiveCampaign also offers a 30-day money-back promise. We could not see monthly billing prices. See ActiveCampaign pricing.
Best for: You, if email automation is the main reason you pay for HubSpot.
Limitations. It is a marketing tool first, not a full sales CRM. Starter allows only 5 actions per automation. And the price climbs as your contact list grows.
Best HubSpot Alternative for Large Sales Teams
Salesforce is the best HubSpot alternative for large or fast-growing sales teams. Starter Suite costs $25 per user a month, billed monthly or yearly. Pro Suite costs $100 per user a month on a yearly contract. You can try it free for 30 days with no card.
6 Salesforce: Best for big, complex sales teams
If you expect to grow into a large sales team, Salesforce can grow with you.
What it does well. Salesforce is the CRM many big companies use. Starter Suite already includes email campaigns, lead scoring, sales flows and lead routing. Pro Suite adds quotes, forecasts, more automation and access to the AppExchange app store.
Key features:
- Lead scoring and email nurture campaigns
- Sales flows and lead routing
- Free Slack workspace connected to your CRM
- Quotes and forecasts on Pro Suite
- AppExchange apps on Pro Suite
Pricing. Starter Suite is $25 per user a month, billed monthly or yearly. Pro Suite is $100 per user a month, billed yearly with a contract. Salesforce notes that transaction fees apply. Enterprise and Unlimited plans are sold through sales, so their prices were not listed on this page. Premier support costs extra. There is a 30-day free trial. See Salesforce pricing.
Best for: You, if you run a large sales team that needs deep customizing and lots of add-on apps.
Limitations. Salesforce takes more time and skill to set up than HubSpot. Pro Suite needs a yearly contract. And costs add up fast once you add support plans and bigger editions.
Best HubSpot Alternative for Visual, Easy Setup
monday CRM is the best pick if you want a CRM that looks like a simple board and takes little setup. Basic is $12 per seat a month on yearly billing, or $18 monthly. Plans start at 3 seats, and there is a 14-day free trial.
7 monday CRM: Best for simple, visual setup
If your team already likes monday.com boards, monday CRM will feel familiar.
What it does well. monday CRM turns your deals and contacts into boards you can change with a few clicks. Standard adds AI agents, like an outreach caller and a lead sourcer, plus an AI meeting notetaker. Pro adds mass emails and email sequences.
Key features:
- Custom boards for contacts and deals
- AI agents and a meeting notetaker on Standard
- 250 automations on Standard
- Mass emails and sequences on Pro
- Quotes and invoices
Pricing. Basic is $12 per seat a month billed yearly, or $18 billed monthly. Standard is $17 yearly or $25 monthly. Pro is $28 yearly or $41 monthly. Ultimate is priced by quote. Every plan starts at 3 seats. Basic caps you at 1,000 contacts and deals. There is a 14-day free trial. See monday CRM pricing.
Best for: You, if you want a CRM your team can set up in a day without a consultant.
Limitations. The 3-seat minimum means a solo user still pays for 3. Email sequences wait until Pro. And Basic is small, with 1 dashboard and 1,000 contacts and deals.
Best HubSpot Alternative for Service Businesses
Keap is the best pick for small service businesses that want CRM, email, booking and payments in one place. Keap’s page lists a starting price of $299 a month, shown as $2,988 billed yearly, with 2 users. Prices rise with your contacts, and setup help is required.
8 Keap: Best for service businesses that take payments
If you run a coaching, consulting or local service business, Keap does sales and billing in one tool.
What it does well. Keap mixes a CRM with email automation, booking, invoices and payments. You can send texts, build landing pages and track your pipeline. Each account gets a customer success manager.
Key features:
- CRM and sales pipeline
- Email and text marketing automation
- Appointment booking
- Invoices and payment processing
- Landing pages and forms
Pricing. Keap’s pricing page says “starting at $299/mo” and “billed at $2,988/year.” The plan includes 2 users, and extra users cost $39 a month each. The price goes up with your contact count. Required implementation services are sold on top, and Keap did not list their price. Yearly contracts have a $299 fee if you cancel early. The free trial needs no card, but it limits you to 25 emails. See Keap pricing.
Best for: You, if you sell services, take payments online and want one tool for the whole job.
Limitations. It is the most expensive starting point on this list. The required setup fee is not published. And the early cancel fee makes it hard to switch later.
Tools We Left Out, and Why
You will see these on other lists. Here is why they are not in our top 8.
- EngageBay and Salesflare. Both sell their own CRMs and rank themselves first on their own HubSpot lists. They may fit you, but we kept this list to tools we could compare fairly on price.
- Mailchimp. It is an email tool with light CRM features. If you only need email, Brevo gives you a bigger free plan.
- Zendesk. It is a help desk. It replaces HubSpot Service Hub, not Sales Hub or Marketing Hub.
What 5 Sales Users Pay in a Year
For 5 users on yearly billing, HubSpot Sales Hub Starter costs $420 a year, the lowest here. The gap opens at the next level. Sales Hub Professional costs $6,900 in year one with onboarding. Zoho CRM Professional costs $1,380, Pipedrive Growth $2,340 and Salesforce Pro Suite $6,000.
This math uses each yearly per-user price times 5 people for 12 months. It leaves out taxes, discounts, add-ons and promo prices.
| Plan | Yearly price per user | 5 users for a year |
|---|---|---|
| HubSpot Sales Hub Starter | $84 ($7/mo) | $420 |
| HubSpot Sales Hub Professional | $1,080 ($90/mo) | $5,400 + $1,500 onboarding = $6,900 |
| Freshsales Growth | $108 ($9/mo) | $540 |
| Zoho CRM Standard | $168 ($14/mo) | $840 |
| Zoho CRM Professional | $276 ($23/mo) | $1,380 |
| monday CRM Standard | $204 ($17/mo) | $1,020 |
| Pipedrive Growth | $468 ($39/mo) | $2,340 |
| Salesforce Pro Suite | $1,200 ($100/mo) | $6,000 |
Marketing tools add up in a different way. HubSpot Marketing Hub Professional costs $12,600 in year one on yearly billing, with the $3,000 onboarding fee. ActiveCampaign Pro at 1,000 contacts costs $948 a year. If you pay HubSpot monthly, Sales Hub Starter for 5 users jumps from $420 to $1,200 a year.
How to Choose a HubSpot Alternative
- Name the hub you are replacing. Sales Hub and Marketing Hub need different tools. A CRM like Zoho or Pipedrive won’t replace email automation, and ActiveCampaign won’t replace a full sales CRM.
- Price the plan you will need next year. Most tools look cheap on the first plan. Check the price of the plan with the features you will want as you grow.
- Look for setup fees. HubSpot Professional has a required onboarding fee. Keap requires paid setup too. Zoho says it has no hidden fees.
- Check how contacts change the price. HubSpot Marketing Hub, ActiveCampaign and Keap charge more as your list grows. Seat-based CRMs charge more as your team grows.
- Compare monthly and yearly prices. HubSpot Starter is $20 a seat monthly and $7 yearly. Only lock in a year once you know you like the tool.
- Plan your data move. Ask how the new tool imports your HubSpot contacts, deals and notes. Zoho says it moves HubSpot data for free.
How We Evaluated These Tools
We compared each tool using its own pricing page, feature pages and help docs, checked in October 2026. We also read the top-ranking reviews of HubSpot alternatives to find what they got wrong or left out. We looked at monthly and yearly prices, free plans, trials, setup fees and how prices change with seats or contacts. We did not run our own hands-on tests, and feature claims come from the vendors. No vendor pays to be listed. Read our editorial policy to learn more.
Keep comparing: SaaS guides · Best AI CRM Software · Best Cold Email Software
The Bottom Line
If you want one CRM to replace HubSpot, get Zoho CRM. It is free for 3 users, and Professional costs $23 per user a month with no onboarding fee. If you mostly send email, start with Brevo’s free plan. For sales teams, pick Pipedrive for pipelines or Freshsales for the lowest seat price. Use ActiveCampaign if automation is why you bought HubSpot. Pick Salesforce for a large team, monday CRM for easy setup and Keap if you sell services and take payments. And if you are happy on HubSpot Starter, you may not need to switch at all. For AI features in a CRM, see our guide to AI CRM software.
Frequently Asked Questions
What is the best alternative to HubSpot?
Zoho CRM is the best alternative for most small and mid-size teams. It is free for 3 users, and paid plans cost $14 to $40 per user a month on yearly billing, with no onboarding fee. Pick ActiveCampaign if you mainly use HubSpot for email automation.
Is there a free alternative to HubSpot?
Yes. Zoho CRM is free for up to 3 users. Brevo has a free plan that stores up to 100,000 contacts and sends 300 emails a day, with a basic CRM of 50 open deals and 1 pipeline. HubSpot’s own free plan covers up to 2 users.
Why is HubSpot so expensive?
HubSpot starts low but jumps at Professional. Sales Hub Professional is $90 per seat a month on yearly billing, plus a $1,500 onboarding fee. Marketing Hub Professional starts at $800 a month, plus $3,000 for onboarding, and costs more as your contact list grows.
What is the cheapest HubSpot alternative?
For a sales CRM, Freshsales Growth is the cheapest paid plan here at $9 per user a month on yearly billing. Zoho CRM’s free plan costs nothing for 3 users. For email marketing, Brevo is free up to 300 emails a day, and paid plans start at $9 a month.
Is Pipedrive cheaper than HubSpot?
It depends on the plan. On yearly billing, HubSpot Sales Hub Starter is $7 per seat a month, and Pipedrive Lite is $14. But Pipedrive Growth, at $39, is far cheaper than Sales Hub Professional at $90 per seat, and Pipedrive has no onboarding fee.
Is Salesforce better than HubSpot?
Salesforce is better for large sales teams that need deep customizing and add-on apps. HubSpot is easier to set up and has stronger built-in marketing tools. Salesforce Starter Suite costs $25 per user a month, and Pro Suite costs $100 on a yearly contract.
Is Zoho CRM better than HubSpot?
Zoho CRM is better on price for growing teams. Its Professional plan costs $23 per user a month on yearly billing, versus $90 per seat plus onboarding for HubSpot Sales Hub Professional. HubSpot is easier to learn and has better built-in marketing tools.
Can I move my data from HubSpot to another CRM?
Yes. Most CRMs can import your contacts, companies and deals. Zoho says its team will move your HubSpot data for free using its API. Before you switch, list your custom fields, email templates and automations, since you may need to rebuild some of them by hand.